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Designation of Deutsche Bank as yuan-clearing bank in EU adds impetus to broader trade_我的网站

灌篮高手

一 |     

     一键部署OpenClaw        咱们做拼多多的商家但凡是开了店的,无一例外都希望店铺能快速地起量,真的是无一例外,就拿我对接的客户来看,哪怕是开店第二天,都会过来催一下,怎么还没起量。    

A concept photo of currencies and financial market Illustration: VCG
    A concept photo of currencies and financial market Illustration: VCG
The designation of Deutsche Bank, a key and influential bank in Europe, to serve as the yuan-clearing bank will greatly facilitate and expand the use of the yuan in the EU market, providing more impetus to broader China-EU economic and trade ties, a Chinese analyst said on Tuesday.
The People's Bank of China (PBC), the central bank, announced on Monday that it had decided to authorize Deutsche Bank to serve as the yuan-clearing bank in Frankfurt, Germany, based on a memorandum of understanding with the Deutsche Bundesbank.
The move came as China-EU trade and economic ties continue to deepen and bilateral trade continues to expand, despite recent restrictions imposed by the European Commission.
In a statement sent to the Global Times on Monday, Deutsche Bank said that following the appointment by the PBC, it will facilitate direct end-to-end processing, clearing and settlement services for cross-border yuan transactions for European financial institutions and businesses, acting as a local bridge to China's payment systems. 
Deutsche Bank, a global systemically important bank as well as the world's largest euro-clearing bank, said that it is the first foreign bank in Europe to receive this designation.
"Securing yuan-clearing capability in Europe reinforces our role as a trusted global clearing partner and our long-standing support for yuan internationalization. It strengthens China-Europe financial connectivity and enhances our ability to support clients' cross-border trade and investment flows with greater choice and flexibility," Alexander von zur Muehlen, CEO of Asia Pacific, Europe, Middle East & Africa and Germany at Deutsche Bank, said in the statement.
Xi Junyang, a professor at the Shanghai University of Finance and Economics, told the Global Times on Tuesday that while a number of Chinese banks are already performing yuan-clearing functions in the EU, the addition of Deutsche Bank, with its deep roots in the local market, carries great significance.
"Banks have different client bases, and Deutsche Bank has many European companies as its customers. With the appointment, these market participants enjoy a far greater degree of facilitation and ease in tapping yuan use cases," said the professor.
Companies and financial institutions can also avoid risks of foreign exchange losses as they can now directly choose yuan-euro settlement and bypass the use of a third currency, the expert said, noting that China-EU trade and investment ties will be one step closer with a local clearing bank coming onboard.
Tian Lihui, dean of the Institute of Financial Development at Nankai University, told the Global Times on Tuesday that the latest development, some 12 years after the first-yuan clearing bank form a Chinese bank was set up in Frankfurt, marked a milestone as the yuan-clearing system in Europe has evolved from a model where "Chinese entities handle clearing for Europeans" to one where "Europeans handle yuan-clearing themselves."
The decision by one of Europe's largest domestic banks to integrate into the yuan-clearing system signals that China-Europe financial cooperation is moving beyond the shallow level of facilitating trade settlements into the more substantial level of jointly building financial infrastructure, Tian said.
For both China and Europe, this move represents a mutually beneficial institutional alignment, Tian said. "China gains greater depth in the offshore yuan market, while Europe secures an additional strategic option amid the contest of major currencies."
Brussels has recently been intensifying its use of restrictive trade and regulatory tools across sectors ranging from clean technologies to digital infrastructure and foreign subsidies, with many of these measures seen as directly affecting Chinese firms and adding strain to China-EU economic relations.
However, despite these moves, deepening industrial and supply chain integration and the strong complementarity of the two economies have continued to push bilateral trade to new highs. In the first seven months of 2026, China's total trade with the EU stood at 3.67 trillion yuan ($543.90 billion), up 9.5 percent year-on-year, data from China's General Administration of Customs showed on Friday.
As China-EU economic and trade ties continue to expand and deepen, demand for the yuan to be used in the EU market will rise proportionately, and more EU banks will likely be authorized to serve as yuan-clearing banks, Xi Junyang said.
Financial cooperation between the world's largest trading bloc and the largest trading nation has accelerated in recent months. In May, the PBC renewed and expanded a bilateral currency swap agreement with the National Bank of Serbia, increasing the value of the swap from 1.5 billion yuan to 5 billion yuan.
Almost 80 percent of the surveyed Chinese companies operating in the EU plan to expand their investment, even amid tightening policies in the EU and an increasingly complex business environment, according to a report published by the Chinese Chamber of Commerce to the EU and the China Economic Information Service in March. Fostering cooperation in emerging industries and cross-border finance have been highlighted by industry insiders as new growth drivers of China-EU trade and economic cooperation.
The yuan accounted for 3.1 percent of global payments in June, rising from 2.75 percent in the previous month, and ranking as the fifth most active currency for global payments by value, according to a report from the Society for Worldwide Interbank Financial Telecommunication. In terms of trade finance, the yuan ranked second with a market share of 8 percent.
。    所以,我能理解各位做拼多多的老板的心情,咱们要的就是快速起量。    这不巧了嘛,最近我们跑的一个店,真的是做到了理想中的7天起量。当然,在分享这个起量方法之前,先说2个能够7天起量的前置条件,一是各位做的产品的成本要足够能打,成本不行,直接pass掉本文。    二是这个品得是大体量的品,也就是竞品起码有单日销量几百单以上的链接。成本能打,且是大类目的品,这样的品就有可能做到7天起量。    除此之外的品,不要想着7天起量了,不是各位能力达不到,而是品不行,平台的算法决定的,巧妇难为无米之炊。    就假设各位电商大佬确实有这样的资源了,那怎么做到7天起量呢?    

     

01    第一步:先定能起量的卖价    咱们要知道,在拼多多这里,卖价不一样,对应的玩法就不一样,对应的数据走势也是不一样的。就比如微付费这个玩法,同样的品,这个价格能跑通,可能你涨个1块钱的卖价就跑不通了。    这个跟各位的操作真的没关系,就是纯价格决定的。所以,要想实现7天起量,价格怎么定,一个最简单的方式:直接对标榜单链接的卖价来定就好。    我们做的这个品,竞品一天500单,卖价是9.8。

二 | 厂家给过来的成本是多少?很低。反正卖价做到8.9,一单还有一块多的毛利。各位说这样的品怎样定价,是不是直接8开头来定价了,我们直接8.9的卖价上架开卖。    

     

02    第二步:再能打的价格也要测链接    价格虽然能打,我们也不是直接上架一两条链接就硬推了,而是上个10条左右链接,统统丢到全店托管里面去测链接。除非这个类目我们之前跑过,知道哪些图点击率高,哪种SKU布局转化率高,否则我们接的新的品,都会有测链接这个环节。

三 |     首先,我们肯定价格能打,接下来就是测出点击率最高的图。大家做拼多多就算卖价很能打,也是要测图的,因为点击率5%和点击率8%,其自然单放大的上限就是不一样。

四 | 如果能跑出点击率10%的图,大家价格一样的情况下,那真的是吊打一切同行。    我们要的就是在托管里10个链接里面,测出最能打的1-2条链接。这样的链接我们就算是车损或者货损去玩,都不会太担心,好链接后期怎么都能回得来。    

     

03    第三步:接下来就是入池    托管测链接也就2天时间,因为价格能打,保本投产比往往偏高,在10以上,我们托管是几的投产测的?2的投产。投产越低,测链接的时间越短。

五 | 2天跑出能打的链接足够了。然后跑不动的链接全部停车或者下架,就留下这2条来操作入池。    入池要看托管跑的快和慢。如果托管2天时间一般是限额210块钱跑的,跑得慢,那么入池就在托管里面直接入池就好。如果跑得超级快,为了节省推广支出,做拼多多嘛,能省一点是一点。    我们就会切到稳定推广里面,按4-5的投产比去微拉入池。也就是同样100块车费,可以带来2倍的销售额和权重。

六 |     但是不管几的投产比,我们的目标都是每天至少烧掉200块左右的车费。车费200,就算2的投产比,GMV也能去到400块。按客单10块来算,一天也能出个40单了。

七 | 对于大类目的优势资源,一天40天就算入池了。    

     

04    第四步:停车憋自然单    前面的节奏大概是2天测链接,2-3天入池,也就是新链接上架的第五天左右就可以停车了。

八 | 停车干什么?玩自然流量咯。我们的操作是直接关停所有的推广,然后观察访客数据有没有增长,访客数据在涨证明有自然访客了,然后看有没有自然单。    这种能打的链接就算有自然单,刚停车的那段时间也不一定能跑得起来,需要时间来沉淀。

九 | 时间大概在1天左右,如果有自然单,第二天就能直接起飞了。    如果没自然单,怎么办?我们倾向于切到稳定推广里面按高投产比来跑,能出自然单的链接高投产比肯定是能跑的动的,所以我们就看高投产比是否跑的动,跑不动,说明权重不够,继续切回托管跑个几天。如果跑的动,在跑个2天停车就有自然单了。

十 |     

     

05    第五步:双保险出自然单    我们跑过一些链接如上的操作也不一定能出自然单,我们的对策是:上活动。

十一 | 像我们这种卖价8.9再加一个大促横幅,99%的概率是能出自然单的。这里面具体步骤是:先虚高,后打折上活动,不能直接裸价8.9上车,不然报活动让打折,就没法玩了。    所以,为了确保新链接第七天能起量出自然单,我们一般会叠加个活动,20981或者22660都可以,因为咱们成本能打,上任何一个活动都可以原价上的,各位电商大佬可能会说,活动没法报,价格给的太低了。还是那句话,资源没优势的,不要想着7天起量,不现实。    好的资源才能够实现7天起量,按上面的操作流程,基本上是可以实现新链接上线第七天干到日销300单以上的,这个数字怎么来的,我们实际跑出来的呗。

十二 |     

     

06    第六步:后续评分千万别掉    对于资源能打的品,7天起量真的是小儿科,各位电商大佬有这样的资源,估计大部分都能实现这个目标。但这里面有个风险,提前跟各位说一下,就是链接的评分:评价分和领航员分,这2项。    大家都知道,拼多多起量快,但是掉量也是真的快。别看链接7天能冲起来,等4天买家签收后发现品质不行,一波差评过来,链接几天起来的,就会几天给打回原形。所以,链接起量后,想长期稳定的跑,评分一定要抗住。    

     

07    最后    拼多多新链接7天起量说快吧,其实也一般,我们这边还有2天起量的。

十三 | 那真的是超有优势的资源,1天车损100入池,第二天直接起量。当然了,这种资源也是可遇不可求的。    如果大家没有这样的资源怎么办?要么多花点时间去找这样的资源。要么玩强付费,慢慢做咯。    作者:阿虎讲运营,运营书籍《全栈运营高手》作者;8年电商运营经验,多多运营老司机,千万流水项目操盘手,专注电商产品运营与推广,擅长品牌打造和爆款制造。

        
    

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